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Best of 2016: Sansan Business Trends

Posted 06 February 2017 | BY Sansan

As 2016 came to a close, we looked back at the year on Sansan BizConnect. Here are the five articles that made the biggest impact on our readers.

  1. 3 Classic Networking Mistakes to Avoid

More than ever before, effective networking is an essential skill to have in every business owner’s toolbox. This article identified three critical mistakes to avoid if you want to network like a pro.

  1. The Business Leader Series: Atelier Tang’s Korene Tang

How many young, local, successful entrepreneurs can boast having the Prime Minister’s Office as one of their clients? Korene Tang, director and founder of interior design firm Atelier Tang, shared some valuable lessons – including her tips on improving productivity and increasing sales – in this snappy, enlightening interview.

  1. 5 Tips to Keep Your Customers

The Harvard Business Review found that increasing customer retention rates by five per cent can increase profits by 25 to 95 per cent. In this article, we offered our top five tips for customer retention, regardless of industry.

  1. 5 Networking Tips for Business Leaders Who Don’t Like Networking

The title is self-explanatory: entrepreneurs recognise that networking is necessary, but many understandably find the task deeply unpleasant. Fortunately, there are ways to accomplish your networking goals with minimal pain – this article showed you how.

  1. How to Keep Your Employees from Job Hopping

Business magnate Sir Richard Branson famously said: “Train people well enough so they can leave, treat them well enough so they don't want to.” Today’s prevalence of social media and career websites means that it’s more difficult than ever to retain outstanding talent. So how do you reduce the chances of your staff jumping ship? We offered our best advice for keeping your staff happy and motivated to stay with your company.

Our top articles for 2016 highlighted the importance of building new relationships and maintaining existing ones. Themes of networking accounted for 40 per cent of our top five articles. Loyalty was also a hot topic, as our advice on retaining customers and employees made up a further 40 per cent of the list. Finally, a profile of a successful entrepreneur from our Business Leader series made the cut, as our readers sought to learn from the best.

That was 2016. What will the stories of 2017 be? Stay with us for more savvy insights about business leadership, productivity and sales enhancement.